About us

Here to help women to develop habits and nourishing routines that they can actually integrate into their everyday. This gives them a simple and lasting way to take care of their wellbeing.

With over 15 years of experience in habits training and well-being impact, I’m Jo Roberts, founder of So Liberating, and I’m here to share simple, practical tools that make it easier to find time for the things that matter. It’s not about perfection; it’s about progress.

It took me years of sitting on the sidelines, and several failed attempts at restarting my routines, to finally find a path that worked.

And here’s the secret: It wasn’t when I joined a creative class, signed up for a fitness program with endless options, or threw myself into something brand new. Those didn’t last.

What worked?

  • Starting from my values.
  • Challenging the story I told myself—and rewriting it.
  • And, most importantly, building a tiny, snowflake-by-snowflake routine of habits that actually fit my life.

This is your invitation to start small, find what truly matters to you, and build a life that feels like you. Whether it’s discovering a love for journaling, exploring new hobbies, or carving out mindful moments, this is where it begins.

Find how to make you the habit of your life: at home and when you travel

Whether you’re dreaming of solo adventures around the globe in your caravan or starting something small from the comfort of home, this is your space to take the first step.

Start small, embrace the everyday, and discover how little steps can lead to big changes. This is your space to explore creating habits that stick—whether it’s nourishing your well-being, getting creative, or simply making time for you.

From mindful moments to nourishing activities, let’s build a life that feels just right for you—one day, one habit at a time.

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